22.08.2019-279 views -Deciding on a Pricing Approach
Selecting a Prices Method
3 major factors in price settingВ:
costs of production, circulation, communication set a floor to the price competitors' prices plus the price of substitutes offer an orienting point customers' analysis of one of a kind features creates the price roof (plafond) Companies select a prices method that includes 1 or more of these three considerations. We will look at 6 price-setting methods: Mark-up pricing, target-return pricing, perceived-value pricing, benefit pricing, going-rate pricing and auction-type costs Mark-up costs (ajout de marge en se promenant sur coГ»ts para production): Put in a standard mark-up to the product's costs. Product cost = Variable price + set cost as well as unit revenue
Mark-up price = unit cost/ (1- ideal return upon sales)
Mark-ups are generally bigger on seasons items (to cover the risk of not selling), speciality items, slower-moving things, items with high safe-keeping (stockage) and handling (manipulation) costs, and demand-inelastic things, such as prescription drugs. This method performs only if the marked-up cost actually produces the anticipated level of revenue. Target-return pricing (objectif sobre rendement):
The firm decides the price that could yield (rapporter) its goal rate of return on investment. General Motors features priced the automobiles to attain a 15-20% of return on investment (ROI). Open public utilities have to make a fair ROI utilize this method. Target-return price sama dengan unit cost + ((desired return 2. invested capital) / products sales) But you may be wondering what would happen in the event that sales no longer reach the expected product sales? We need to determine the break-even point: fixed price / (price- variable cost). The predicted sales depend on price suppleness and competitors' prices. However, target-return costs ignore these kinds of considerations above. Perceived-value prices (valeur perГ§ue):
An increasing number of firms now bottom their selling price on customer's perceived value. Companies must deliver the value...