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Worldwide Journal of Management & Information Technology Amount 1, Simply no 1, May, 2012
CUSTOMER'S PERCEPTION TOWARD ONLINE SHOPPING- THE CASE OF PUNJAB Pawan Singh Rathour
India has more than 100 , 000, 000 internet users away of which one half opt for on-line purchases and the number is usually rising dramatically every year. The growth in the quantity of online shoppers is higher than the growth online users, demonstrating the fact that more Internet surfers are becoming comfortable to shop on the web. The capability of buying without going out of your place is of great fascination to many consumers. Not only does online shopping offer really good deals, but also brings optimum comfort to the buyers. Moreover, the application of Internet tools for price searching and comparison provides an additional benefits in customers' final decision, as they can purchase their very own desired products in the lowest available price. This conventional paper focuses on the understanding of market profiles of adopters and non-adopters of online shopping. For this purpose the data coming from 400 respondents was gathered in the form of questionnaires. The study has become conducted in 3 towns of Punjab, a sample of urban participants were selected from the Jalandhar, Ludhiana and Amritsar The paper as well analyses the various reasons for adoption and non-adoption of online shopping. KEYWORDS: To shop online, Consumer Notion, Factor research, Adopters and Non-Adopters of online shopping
REPORT ON LITERATURE
Bellman et approach (1999) looked into various predictors for if an individual is going to purchase on-line. These authors concluded that demographic variables, such as income, education and grow older, have a modest influence on the decision of whether or not to buy on-line, whereas the most important determinant of online shopping was previous actions, such as previously online buys. Standing (1999) stated that traditionally full travel agencies have served as intermediaries between air travel companies and wholesale travel providers and the client. The Internet plus the World Wide Web supply a whole new set of challenges and opportunities with this business sector. The major threat stems from flight companies and low cost travel companies giving their products and services directly to the customer with no assistance of travel agencies. Large on the web agencies possess gained significant attention inside the travel industry and provide a lot of evidence of a restructuring with the travel market sector. Leong (2001) evaluated the sales strategies adopted by local hotel establishments in the competitive hospitality industry. It also analyses the adoption and role details technology in strategic promoting. It was identified that most resorts seemed to possess embraced the marketing strategy, given the existence of extensive advertising plans. Although most hotels appeared to possess successfully included information technology to their marketing campaigns, the degree of commitment appeared to be insignificant. Carrying out a brief assessment with a related US examine, the conventional paper concludes there are only minor differences between US and Singapore hotels in terms of their very own marketing methods. Parasuraman (2002) stated the motivations for this special issue and offer a conceptual framework related to the issue's theme. Using this frameworks a backdrop, then they offer an understanding of the outstanding articles by simply segmenting them into types and talking about their marriage to the platform. They consider by showcasing research techniques for enhancing our knowledge of marketing to and offering customers throughout the Internet. Sigala (2003) mentioned that despite the exponential growth of e-commerce on the Internet, little is still known on how the brand new medium is usually transforming advertising concepts/practices and the effectiveness. This empirical research aims to fill in this distance. This article initially analyzes the Internet's capabilities and features as well as the...