07.08.2019-978 views -Avatar-based Innovation
1 . THEME:
Kohler, To., Matzler, E., & Füller, J. (2009), ” Avatar-based innovation: Employing virtual worlds for real-world innovation, ”Technovation, 29(6), 395-407.
2 . Research:
The conditions of digital worlds may facilitate the interaction with customer in new product application process. This kind of paper is aimed at exploring how you can realize the real-world innovation by using the technology of online world.
three or more. Method:
This kind of paper is definitely an scientific study. It analyzed 8-10 cases, including Coca-Cola, Steelcase, Osram, Alcatel-Lucent, Toyota Scion, Endemol, In sail, and Mazda, in three stages of product development procedure which contain require identification and idea era, concept and design, and test and industry launch.
some. Case Study:
In the first stage, this newspaper took 4 companies that include Coca-Cola, Steelcase, Osram and Alcatel-Lucent since example. In Coca-Cola, users proposed a few idea for any portable virtual vending equipment by using the Second Life platform. The design team should create some original ideas for the generation of Coke equipment. In Steelcase, the company invited Second Lifestyle builders to design an innovative fresh executive chair. The victor who includes their suggestions into real models reveals their version to the company's design staff. In Osram, participants happen to be invited to design their suggestions about lighting. They are encouraged to let loose their imagination and join the company on an exploration of the continuing future of new product ideas or related applications.
In concept and design level, the selected ideas during the past stage are developed into ideas. Especially, the web allows buyers to self-configure and self-design products, getting customers directly into the design and development procedure. In Toyota Scion, users can choose from colours and select their particular preferred kind of rims. In Endemol, the task is to develop 3D pieces of furniture that could act as inspiration to get real-life patterns. The building location...